Congratulations on getting great press coverage for your community! Favorable stories in online news outlets, trade magazines, and broadcast outlets can help attract attention and interest from prospective investors, professionals, and existing businesses.
To ensure the maximum amount of people see and share your news coverage we’ve prepared these five tips:
- Save articles, video and audio coverage as soon as they are published. While you will want to link to the online version of any PR coverage when sharing on social media, links can change over time. Don’t risk losing these important records to broken or dead links. Save the online versions as both web pages and images or PDFs for your permanent archives.
- Promote links to great press on your social channels. While most EDOs post news stories when they first come out, the value doesn’t have to end there. Consider reposting several times on different channels, and in relevant groups over the following weeks and months. Directors and employees should share posts from your organization’s profile as well, to amplify reach and boost impressions.
- Add links to the coverage on your website. Publishing links, along with images and/or thumbnails, to the News section of your economic development organization’s webpage helps attract visitors – plus adds important context about what’s happening in your location.
- Share the press coverage in your e-newsletter and email marketing campaigns. Positive media coverage offers convincing proof points to potential investors and businesses making location decisions. It also helps rally your investors to support your region’s goals. Consider throwing in an image from a news story in your newsletter, as images get more attention and click-throughs than text alone.
- Include links to press coverage about past successes in the About section of your RFP responses. If your EDO is competing for a new development or investment, including links to positive PR you’ve received will help convince decision-makers that you can get them media recognition by association. After all, you’ve done it before! Including these links helps document a long tradition of excellence for your organization.
Would you like to share the good news about your organization and community? Schedule a meeting with our experienced PR professionals today.