Blog

Posts by Alissa Sklar, Ph.D.

Alissa is an established expert in economic development communication, digital marketing, and social media for commercial development. She works with Violet PR to develop and leverage their digital marketing strategy. She specializes in content marketing and thought leadership for key brand ambassadors, with a focus on white papers, blogs, webinars, podcasts, and conference presentations and loves working with places, destinations, and organizations to support their goals. She is the co-author of Economic Development Marketing & Priorities (2024), published by the Financial Times. A passionate educator about the creative, ethical, and responsible use of online tools, Alissa also runs an advocacy project for schools, parents and communities on guiding kids’ use of digital technology in a wired world.